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Features · Sales & CRM

Sell more, chase less.

A full trade CRM built into the brewery, with the smart bits most brewery software skips. Breww learns each customer's ordering rhythm, tells you who to call today, and prices, invoices and chases the rest.

30 days free · No setup fee · Cancel anytime

Sales and CRM illustration

Know who to call

Breww learns every customer's ordering rhythm and hands you a ranked call list.

Next order, predicted

Breww learns each customer's ordering rhythm and tells you when the next order is due, adjusting for seasonality, public holidays and your own quiet periods. An 8-week expected-orders calendar turns that into a production plan you can brew to.

Churn risk, scored nightly

Every night, Breww scores each account with at least 4 confirmed orders behind it on how likely it is to have quietly stopped ordering. The ones slipping away surface on a daily reactivation list, ranked by how overdue they are against their own pattern. Your team spends the day winning back business that's still there to win.

Call lists that stay live

Build a working list from any query ('pubs in Area B that haven't ordered in 90 days') and walk it customer by customer. Every call, note and meeting is logged, and the next touchpoint books itself as a task. The list updates itself as accounts order.

Win-backs that trigger themselves

Churn risk, overdue status and next-expected-order dates sync straight into Klaviyo and Mailchimp, so a rising churn score can send a win-back email on its own while your team is busy elsewhere.

Demand forecasting that learns your year

Breww forecasts demand for every packaged product from your own sales history, picking up yearly seasonality, day-of-week patterns and public-holiday effects down to the local calendar. Generate a forecast in a click, then edit any number in a spreadsheet-style grid and save named versions. Breww scores each one against what actually sold, and you can import your pre-Breww history so it works well from day one.

Reactivation priority list 74 accounts
The Anchor Tap 60% churn risk
196 days overdue · overdue 100%
6 orders · last ordered 29 Nov · expected 6 Feb
Name Overdue Churn
The Kingham Plough 147d 40%
Croft Taproom 99d 27%
Harbour Stores 32d 11%
Churn scores synced to Klaviyo nightly
Demand forecast · Hazy IPA 92% accurate
Apr May Jun Jul Aug Sep
Actual Forecast · summer peak
Learns seasonality from your own history
Case study · Hana Koa Brewing

"I can create a sale and invoice from anywhere on my phone, then print the day's invoices with one click. It saves me 5 to 10 hours a week."

20-25% increase in outside sales since switching to Breww
Sales Manager
Hana Koa Brewing Co

See it on your own accounts.

A 30-minute demo on your customer list beats an hour of reading.

Pipeline & leads

A full CRM beside your stock and orders, so there's no second system to sync.

Leads, deals & contacts

Track prospective stockists through a pipeline you define, with loss reasons, several named contacts per account and conversion to a live customer in a couple of clicks when they say yes. Put a value and a volume on each opportunity so you always know what the pipeline is worth.

Find leads on the map

Plot customers and leads on a map, filter by area, type or salesperson, and click any business to add it as a lead in a couple of steps. Reps can pick up promising stops that sit near a day's planned visits.

Targets & live saved lists

Set monthly targets per pipeline stage and track actuals on a dashboard. Save any filter as a shared, always-live list using BrewwQL, our own point-and-click query language, and reuse it for call lists and trade-store segments.

Sales visits & routing

Reps plan and record customer visits against the accounts they serve. The optional Advanced Sales Visit Routing add-on sequences a day's visits into the shortest drive, with distance and timing per stop.

Sales pipeline 18 leads
Prospect
The Gantry
Leeds, LS1 4DL
No upcoming tasks
Ivy & Oak
Bath, BA1 5LP
No upcoming tasks
Contact made
Kiln Bar
York, YO1 9QL
No upcoming tasks
Expecting order
Depot 42
Hull, HU1 2AB
Follow up today
Not interested
The Fox
Ely, CB7 4NW
Lost: price
Find leads near a rep's route on the map
Monthly target · new stockists 7 / 10

Orders that repeat themselves

Repeat orders generate, price and schedule themselves.

Price books & discount rules

Build tiered pricing without spreadsheets. A price book can build on another and change only the prices that differ, so related customer tiers stay in sync. Volume discounts then recalculate across the whole order the moment quantities change.

Standing orders

Turn an order into a repeating schedule and Breww generates the rest, optionally confirming them and scheduling the distribution. Choose whether each run re-prices at the price book's current prices or copies the original order exactly.

Personalised price lists

Generate a brand-templated price list for any customer that reflects their exact price book, duty status, currency and product exclusions. View it, download PDF or CSV, or email it straight over.

Every channel, one order book

Orders from your web shop, marketplaces, trade store, POS and reps land in one place, each tagged with its source. One document flows from draft to invoice, reserving stock at the right moment, and a free-sample flow logs sampling at zero value without polluting revenue.

Order 1043 Draft Price book: Wholesale
Product Qty Unit Total
Pale, 30L keg 72 £84 £6,048
Hazy IPA, 30L keg 48 £92 £4,416
Volume band hit · 100+ kegs applies -8%
Volume band -8% -£837
Total value net £9,627
VAT at 20% £1,925
Total £11,552

Get paid, chase less

Invoicing, credit control and dunning that run themselves.

Invoicing, e-invoicing & credit notes

Raise invoices with delivery charges added automatically, email them to the customer or straight to their accountant, and attach a structured e-invoice where you need one. Credit notes track end to end and either offset a balance or refund the customer.

Automated credit control

Set a credit limit per account and choose what a breach does: warn, block dispatch, or block confirmation. The check is live exposure, outstanding balance plus every concurrent open order, so orders can't quietly stack past the limit.

Reminders & statements

Write your own reminder rules ('3 days before due', '7 days overdue') and Breww chases every day, skipping direct-debit accounts if you like. Outstanding-balance statements email themselves on a schedule or on demand.

Pub groups & parent companies

Group venues under a parent company and let credit limits, price books and duty status inherit down. Credit is checked at group level, and you decide whether each venue's invoices roll up to the parent in your accounts.

Aged debtors · live £4.2k over 90d
1-7 8-30 31-60 61-90 90+
Rule: 7 days overdue, auto reminder sent
Depot 42 over credit limit Dispatch blocked

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