The Breww Trade Store

The Breww Trade Store is a private trade platform that lets your customers order from you any time of day or night without needing to email or phone. Using the Trade Store, your customers can go from needing beer to having beer ordered with their favourite brewery (you) in under a minute.

Your products and prices stay hidden from the public. Nobody can see your store until you let them in, and every customer sees their own price book, their own discounts and their own ordering rules.

What does it cost?

Nothing. The Breww Trade Store is included with your Breww subscription. There's no monthly fee, no commission on sales and no limit on the orders you take through it. See Trade store pricing and fair use.

Where to find it in Breww

Click Trade store in the main menu. That takes you to your store's dashboard, and everything else sits behind the two menus at the top right of it:

• Growth for inviting customers, new customer forms and a printable QR poster.
• Settings & tools for every settings page, the drink and product setup tool, and the list of all your stores.

While anybody is waiting for a decision on their application, the Trade store menu item carries a badge.

Getting set up

Setting up a store is a guided wizard, and it usually takes no more than a couple of hours to have something you're happy to show a customer. You won't need a web developer.

Nobody can see your store until you invite them, so you can build it, browse it as one of your own customers and change your mind as often as you like before anyone else sets eyes on it.

Start with Creating and setting up a trade store.

Guides in this section

• Creating and setting up a trade store - the setup wizard, the readiness checklist and running more than one store.
• Customising how your trade store looks - branding, hero images, categories, footer and terms.
• Putting your products on your trade store - listing products in bulk, and the drink and product setup tool.
• Ordering rules, availability and product overrides - minimum orders, hidden pricing, order caps and out-of-stock behaviour.
• Delivery and collection on your trade store - scheduling, collection dates and delivery addresses.
• Payments and orders on your trade store - requiring payment, how orders arrive in Breww, and which invoicing details they use.
• Inviting customers and managing access - bulk invitations, reminders, QR posters and suppressing customers.
• Your new customer form - building the form and approving applications.
• Trade store emails - the wording of every email your store sends.
• Seeing how your trade store is being used - your dashboard, adoption and customer engagement.
• Trade store pricing and fair use - what it costs, and the fair use policy.

Trade store information elsewhere in Breww

• On a drink's page, the Trade store tab reports, for each of your stores, whether the drink has a customer facing description and image, and how many of its products are actually available to buy, with a link straight into the setup tool.
• On a product's page, the Breww Trade Store tab shows a breakdown of that product's listing on each of your stores. Alias, derived and guest beers products can be added to the trade store too.
• On a customer's page, the Breww Trade Store tab shows their access, which ordering rules apply to them, and the current contents of their basket, which is ideal if they ring you mid-order.
• Orders placed through a store arrive as ordinary Breww orders, recorded against the store they came from.