Seeing how your trade store is being used
Each store has its own dashboard, reached by clicking Trade store in the main menu. Every figure on it counts that store alone, so a brewery running several stores can see how each is doing.
The headline figures
Four cards across the top cover the last 30 days:
- Orders via the store, with the share of all your orders that came through it.
- Store revenue, compared against the previous 30 days.
- Customer adoption, the percentage of your customers who can order online.
- Never invited, the number of customers who've had no invitation, alongside how many were invited over 30 days ago and still haven't accepted.
Beneath them are charts of orders and revenue per month, and a customer adoption funnel.
Invite health
A breakdown of where your customers stand: never invited, invited, awaiting acceptance, invited a long time ago and still not accepted, has access, ordered through the store, and ordered recently. Each row links through to that group on the invite list, ready to act on.
Customer engagement
Customers worth following up, based on what they have and haven't done:
- Has access, but never ordered - the invitation worked, the sale didn't.
- Ordered before, but not recently - lapsed buyers.
- Left something in their basket.
- Has access, but not visited recently.
Somebody can appear on more than one row, so these don't add up to a total. Each links straight to that group on the invite list.
Buying from you, but not through the store
Customers who've ordered from you some other way recently and have never ordered through the store, with what they've spent. They already buy from you, so they're usually the most persuasive list to work through. Invite these customers takes you to them on the invite list, and the eye button suppresses anyone who'll never use the store.
Invitation reminder effectiveness
How many invitations each of your reminders has chased, and how many were accepted afterwards. Somebody may well have accepted for their own reasons, so treat it as a signal rather than proof.
Adoption by sales person
Your customers grouped by their sales person, showing how many each looks after, how many have access, and the resulting adoption percentage.
Recent orders
The latest orders placed through this store, with the customer, who placed it, the total and its status. View all orders opens the full list, filtered to this store's orders only.
Extra columns on your customer lists
Two columns are available wherever you list customers:
- Last ordered, for the customer.
- Last visit, for each person with access.
"Last visit" is recorded per store, so a pub buying from two breweries in Breww shows the right answer to each of them rather than one login counting for both.
A note on previews
When you or a colleague browse your own store as one of your customers, that preview is deliberately left out of every adoption figure, the invite health table, the readiness checklist and the per-rule customer counts. Trying your own store never makes it look like a customer has signed up.