Putting your products on your trade store
Two things decide what a customer can buy: whether a product is listed on your trade stores at all, and whether the ordering rules that apply to that customer allow it. This guide covers the first. For the second, see Ordering rules, availability and product overrides.
All pricing comes from the price book assigned to the customer, so any price book rules and discounts flow straight through to your store.
Choosing which products to sell
Go to Settings & tools → Products. This is a full product list, so you can search it, sort it, and filter it with BrewwQL in the same way as any other list in Breww.
Only products that could be sold through a store are listed, so nothing appears that you couldn't list anyway.
You have two ways to change a listing:
- The switch on each row, which lists or unlists that one product straight away.
- Bulk listing. Tick the rows you want, or use the header tick box to take everything on the page, then choose Change trade store listing from the bar that appears. You can also select every product matching your current filter, not just the page you're looking at. Then pick List them on your trade stores or Remove them from your trade stores and apply.
Note: Listing is held on the product itself, so it applies to every one of your trade stores. Use customer-specific rules if you want a product hidden from some customers but not others.
You can also set Available on Trade Store when creating a product, when editing one, or in a product bulk update.
An alias product needs an alias beer associated with it before it can be listed, because otherwise there's no page to send a customer to. Bulk listing skips any such products and tells you how many it left alone.
The drink and product setup tool
Getting images and descriptions onto every drink used to mean visiting each one in turn. The setup tool does it as a worklist instead.
Open it from Settings & tools → Drinks & product management on your store's dashboard, or from a drink's own Trade store tab.
The worklist
Start by choosing what you want to work through:
- Needs attention - missing an image or a description.
- No customer facing image
- No trade store description
- Not on your trade stores
- Details waiting from your online store - drinks where a connected sales platform has an image or description Breww could pull across.
You can narrow the list further with BrewwQL, include obsolete drinks, and include drinks that aren't on your trade stores.
Working through a drink
Click a drink and you get a page for that one drink, with Previous and Next to move through the list without going back to it. It has four sections:
- Customer facing images. Upload, drag to reorder, remove, and mark which images customers see. The first image is the one shown as the drink's main picture.
- Description customers see. The drink's trade store description, with its internal description shown alongside and a one-click way to use that text instead.
- Products selling this drink. Per product: its own image, whether it's available on your stores, a displayed-name override, and, for a product with its own page on the store, that product's own description.
- Rule overrides. Per-product settings for each of your customer-specific rules. Only shown when the store has rules, and only to users who can change settings.
A progress card at the top and bottom of the page shows where you are in the worklist.
Importing from a connected online store
Where a drink or product is mapped to a listing on a connected platform such as Shopify or Square, Breww can pull its image or description across.
- One at a time, from the picker on the images or description section. If the connected platforms have nothing to offer for that drink, the picker is disabled and tells you so.
- In bulk, from Import on the worklist. Breww shows you a sample of what would be filled in before anything is written, drawn across both images and descriptions so one can't crowd out the other.
Imported content is cleaned up before it's saved, so nothing hot-links to images on somebody else's site. A product image that simply matches the drink's own is skipped, so a product with no page of its own keeps following the drink rather than taking a copy of the same picture.
Product pages on the store
Clicking a drink on your store opens its page, showing your customer facing description, your images and the purchasing options for every pack size. Breadcrumbs at the top take a customer back to the list they arrived from, rather than to the top of the store.
Setting a description and images on the drink itself
You can also do this outside the setup tool. Go to Products → Drinks and open the drink.
To add images, scroll to the Images & files section and drag your files in, or click the upload box. If you set several, you can reorder them: the one in position one is the main image, and the rest can be tabbed or swiped through on the purchasing page.
For the description, click Edit at the top right of the drink, scroll down to the trade store description field, fill it in and save.
Product-level images, descriptions and settings
Some settings live on the product rather than the drink. For non-beer products such as merchandise, and for mixed packs, you can add a trade store description and a name override. For products like pump clips, you can associate them with the corresponding drinks so they're seen by customers shopping by drink.
Product-specific images are shown in the basket, in any product-type view on your store, and anywhere else your customer has already picked a specific product.
To set them, open the product, then Actions → Edit, and scroll to the Breww Trade Store section.
Checking a drink's store status
The Trade store tab on a drink's page reports, for each of your stores, whether the drink has a customer facing description, whether it has a customer facing image, and how many of its products are actually available to buy. There's a link straight into the setup tool from there.
Searching your store
Your customers can search by product name and code. If you've switched on Show product barcodes, they can search by barcode too, which means scanning the number printed on a bottle finds the product. Barcodes must match exactly, so a GTIN held with a leading zero won't be found by the thirteen digits on the bottle.