Creating and setting up a trade store

Your trade store lives in its own area of Breww. Click Trade store in the main menu to reach it.

What you see there depends on what you already have:

• No store yet - an introduction to the trade store, and a Set up your trade store button.
• One store - you go straight to that store's dashboard.
• More than one store - you go to the list of your stores, and pick the one you want to work on.

Setting up a store with the wizard

Creating a store is a guided wizard, and nothing is created until you finish it. From Trade store, click Set up your trade store, or New trade store from the store list.

1. What would you like to set up?

• A full trade store - your customers browse your products, see their own prices and place orders online.
• Just new customer forms - prospective customers can apply for a trade account with you, without an online shop.

You can change your mind later, so a forms-only store can be turned into a full shop whenever you're ready.

2. Name your store

• Trade store name is used inside Breww to tell your stores apart. Customers never see it.
• Public store name is what your customers see. Leave it blank and your brewery name is used.
• Web address is the part of the URL that identifies your store, giving your customers a link like https://breww.com/trade/store/your-store/. Breww suggests one for you. It can be changed later, but doing so breaks any saved, emailed or bookmarked links, so it's worth getting right first time.

3. Your store's home page

Choose what customers land on when they open your store: the categories page, all of your products, or one specific category. The last option only appears once you have at least one category set up.

4. Stock levels

How much stock detail to show, from an exact quantity down to nothing at all; how Breww should calculate the available figure; which site the stock figures and order fulfilment come from; and what to do with products that are out of stock.

5. Payment and orders

Whether online payment is required, optional or not taken at all, whether customers may choose to pay online anyway, which invoicing details to use, and whether orders arrive in Breww as draft orders or confirmed orders.

6. Delivery and collection

Whether to schedule fulfilments using your automatic delivery rules, and whether customers may collect instead. See Delivery and collection on your trade store.

7. Ready to go live

A summary of everything you chose, and the checks Breww will run on your store once it exists. Click Take my store live to create it.

Your store is switched on at this point, but nobody can reach it until you invite them, so there's no rush and nothing is public.

Note: If you chose forms-only, the home page, stock, payment and delivery steps are skipped.

Getting your store ready

After the wizard you land on Getting your store ready, a live checklist of everything worth doing before you show the store to a customer. You can come back to it at any time from Settings & tools on your store's dashboard.

Each item tells you whether it's done, why it matters, and links straight to where to fix it:

• Products available to buy - your customers can see something to order.
• Products look their best - everything on your store has an image and a description.
• Your logo - your store shows your logo rather than Breww's.
• Store categories - only checked if your store opens on the categories page.
• Terms and conditions - your customers can read your terms before they order.
• Your new customer form - you've added at least one question of your own.
• Delivery rules - only checked if your store schedules deliveries automatically.
• Collection is workable - only checked if you offer collection.
• Online payment - only checked if your store asks for payment online.
• Customers invited - somebody has been invited in.
• Your branding - your store looks like yours, not like Breww's.

Nothing on the checklist stops your store going live. It's advice, not a gate. Items that need a permission you don't hold are still listed, just without a link.

Turning a forms-only store into a full shop

A forms-only store gets its own simpler dashboard, with a Ready for the full shop? card at the bottom. Click Finish setting up my shop and the wizard reopens at the steps it skipped. Nothing you've already set up is lost.

Running more than one trade store

You can run as many stores as you like. That's worth doing if you sell under separate brands, or want different branding, products or ordering rules for different sets of customers.

Each store is completely separate: its own web address, branding, content, products, ordering rules, invitations, baskets and orders. A customer who buys from two of your stores has two independent baskets, and the figures on each store's dashboard only ever count that store.

Reach the list from Trade store → Settings & tools → Manage stores. It shows each store's public name, web address, whether it's live and how many orders it has taken, with buttons to manage it or open the storefront. New trade store starts the wizard again.

Closing your store temporarily

Under Settings & tools → General settings you can:

• Stop customers browsing this store. They can still submit your new customer form.
• Stop customers ordering from this store. They can still browse.

Both let you write a short explanation that your customers see, which is useful over a shutdown or while you're between brews.

Your store's settings pages

Everything about a store is reached from Settings & tools on its dashboard.