Keep the audience up to date
Breww refreshes the selected Mailchimp audience automatically, so customer and contact changes do not depend on a manual export.
Refresh Mailchimp each night with the customer relationships, locations, order patterns and Breww tags your commercial team already maintains. Add predicted next-order dates and churn signals, so campaigns can respond to what each customer is likely to do next.
Included in your plan, with no per-integration fee.
Breww refreshes the selected Mailchimp audience automatically, so customer and contact changes do not depend on a manual export.
Use customer type, parent company, price book and assigned salesperson to build campaigns around how an account buys from you.
Sync address, coordinates and delivery-area information for campaigns tied to geography or route-to-market.
Average order value, order count, contact-after date and predicted next order give the campaign useful timing and value context.
Sync overdue and churn probabilities calculated from Breww ordering history, so a reactivation campaign can focus on accounts that are slipping away.
Map the tags your team already uses in Breww into native Mailchimp interest groups for familiar audience filtering.
Once the Breww fields reach Mailchimp, you can build campaigns around real customer behaviour rather than one static mailing list. Next-order predictions need at least four orders for that customer; churn and overdue scores stay up to date automatically.
Mailchimp sync guideReach repeat customers around their predicted next-order date instead of sending the same reminder to everyone.
Build an audience of customers whose churn or overdue risk is rising, while there is still time to bring them back.
Use delivery areas and location data to promote a local event, route or release to customers it can actually reach.
Shape messages around customer type, price book, parent company, salesperson or the Breww tags your team already uses.
Connect the Mailchimp account from Breww's integration settings and select the audience you want to maintain.
Set the customer and contact rules, choose the fields you need and map Breww tags to Mailchimp interests.
Once Breww has refreshed the audience, check a few known customers and build your first segment from the Breww fields.
Turn trade marketplace orders into the buying patterns and customer signals used by your campaigns.
Ecommerce and POSBring webshop orders into Breww, then use the resulting buying behaviour to shape customer campaigns.
Ecommerce and POSBring webshop orders into Breww, then use the resulting customer history to improve campaign timing.
Tell us how you use Mailchimp today. We can explain which Breww customer and buying signals are available, how the automatic refresh works and what you need to set up.